Corporate Communications Strategies Research Paper

Corporate Communications Strategies - Research Paper Example Since corporate communication is continually evolving, it is imperative the corporate communication strategies used by organizations be up to date, strategic and effective in meeting an organization’s strategic objectives. This research paper investigates the corporate communication strategies employed by organizations that focus on enhancing organizational corporate strategies and goals, and further evaluates the corporate communication functions and channels that enhance such strategies in communicating with different stakeholders such as employees, shareholders, customers, suppliers, among others. Furthermore, the paper analyses the role and significance of corporate communication strategies focusing on corporate reputation, corporate identity and crisis management. 1.1 Corporate Communication Overview and Definition Hasanbegovic (2011, pp. 39) defines corporate communication as goal oriented activities which involve managing all external and internal communications within an organization, aimed at placing an organization in favorable light with its stakeholders. This definition is supported by Hawabhay, Abratt and Peters (2009, pp.12) who in their research note that corporate communication encompasses both external and internal communication channels that align organizational strategic objectives. Such communication need to be systematically integrated in order to prevent a fragmented and blurred image of the company. Various scholars have looked at the link between corporate communication and corporate strategy, concluding that organizations have the ability to develop a competitive advantage not only through the use of organizational resources effectively to achieve desired outcomes, but also through managing communication among different stakeholders in a company aimed at molding the perception and interpretations of the organizational stakeholders (Halliburton & Ziegfeld, 2009; Forman & Argenti, 2005; Hawabhay, Abratt, & Peters, 2009). Such commu nication also helps form long term relationships with the key stakeholders who shape the organisation’s reputation and image. Corporate communication strategies have mainly been linked to organization’s reputation building. Forman and Argenti (2005, pp. 248) makes this connection noting that the primary role of corporate communication is to develop and enhance the organization’s reputation, thereby creating a competitive advantage for the firm as the firm reduces the firm’s transactions. Corporate reputation defined as the ‘perceptual representation of the company that defines the overall appeal of the organization to the key stakeholders relative to other rival companies (Hasnbegovic, 2011, pp. 39), is clearly a central focus in any corporate communication strategy. From the above definition it can be noted that in order to develop and maintain a favorable corporate reputation, then corporate communications are directed at influencing the perceptio ns of different stakeholders on how an organization is viewed. This clearly implies therefore, that the central purpose of corporate communication function in an organization is to manage the impression of a company’s stakeholders on order to enhance the reputation of the

Describing Hulga Essay Example | Topics and Well Written Essays - 500 words

Describing Hulga - Essay Example She holds no compassion for anyone including her mother towards whom she continuously makes rude remarks. An important part of Hulga’s character is her missing leg. Initially she used to be insecure and fearful because of her wooden leg but as she grew up she realized that it was an inevitable part of her. She does not allow anyone to come near it nor allowing anyone to see it, indicating her possessiveness towards her artificial leg. Despite her professed beliefs, Hulga had some reservations about her looks and age as she always wanted to portray herself younger than she actually was. Mrs. Hopewell â€Å"thought of her daughter as a child though she was thirty-two years old and highly educated† (271).   Moreover Hulga showed similar childish behavior. â€Å"all day [she wore] a six-year-old skirt and a yellow sweat shirt with a faded cowboy on a horse embossed on it† (276).   When Manly Pointer requested her age, she replied seventeen (283).   The first me ntion of Joy in the story is as Mrs. Hopewell’s daughter, as a â€Å"large blonde girl who had an artificial leg† (271).  Joy is totally dependent on her mother because of her physical disability. When she was ten, Joy lost her leg in an accident during hunting. In addition to her physical disability, she had heart problems because of which she could not go away from her home. In short, her health confined her to her home with her mother as her only caretaker.